Confidential · Prepared exclusively for
passion capital
Consumer Tech · Founder-First Investors · Seed Presentation · May 2026
One-Line Pitch
"JOHA is the world's first AI-powered Total Toxin Intelligence platform — a founder-built, category-defining consumer product that turns the £45bn wellness industry's biggest blind spot into a compounding, data-flywheel business."
Why Passion Capital
Consumer DNA
Passion backs category-defining consumer products. JOHA is exactly that — a daily-use consumer health tool with mass-market appeal and defensible AI underneath.
Founder-First
25+ years of domain expertise built into every line of code. Stephen didn't hire a domain expert — he is the domain expert. Passion backs founders who are the product.
UK-Originated Global
Passion's portfolio spans UK-origin global breakouts. JOHA launches in the UK with the EU regulatory tailwind (AI Act 2026) as a natural moat for European expansion.
Raising
£1M
Seed Round
Valuation
£4.5–6M
Pre-money
Equity
15–20%
Available
Confidential — Prepared exclusively for Passion Capital · JOHA (Johansson Toxin Free Living Ltd) · Co. No. 16658441