Wellness · Purity · Living
Pure as the Driven Snow
JOHA
The Complete Toxin Checker
The Toxin Crisis — By The Numbers
168
Synthetic chemicals the average person applies to their body before 9am
£4.5T
Global wellness market — the fastest-growing sector on earth
400+
Substances in JOHA's proprietary toxin database
6
Product categories checked — a world first
Why Now
Your Members Train Hard.
But They're Still Being Poisoned.
Your members watch their macros, track their sleep, and log every workout. But the protein shake in their hand may contain heavy metals. The moisturiser they apply post-shower may harbour endocrine disruptors. The mattress they recover on may be off-gassing flame retardants every night. Fitness optimises the machine. JOHA purifies the environment around it.
Food & Nutrition
73% of UK packaged foods contain at least one EFSA-flagged additive. Many are marketed as 'healthy'.
Personal Care
The average woman applies 515 synthetic chemicals per day through makeup, moisturisers and haircare alone.
Home Environment
Indoor air is typically 5× more polluted than outdoor air — driven by cleaning products, furniture and synthetic fabrics.
Recovery & Sleep
Most mattresses and bedding sold in the UK contain chemical flame retardants linked to hormonal disruption.
The Solution
What JOHA Delivers to Your Members
Six ways JOHA becomes the most-used wellness tool your club has ever offered.
Total Toxin Intelligence
JOHA checks food, cosmetics, cleaning products, clothing, bedding and furniture — the only platform in the world that covers all six categories. Your members get a complete picture of every chemical entering their body and home.
Instant AI Results in Seconds
Photograph a product, scan a barcode, paste a URL or type in the ingredients. JOHA's AI returns a clear 0–100 safety score and full toxin breakdown in seconds — no expertise required.
Personalised to Every Member
JOHA learns each user's health profile, allergens and previous scans, building an increasingly personalised toxin intelligence report. Members feel seen, supported and empowered — not overwhelmed.
Clean Alternatives, Not Just Problems
For every flagged product, JOHA suggests certified-clean alternatives from the JOHA Toxin-Free Marketplace — independently scored above 80/100. Members leave every check with a clear action, not just a warning.
Daily Toxin Score & Wellness Portal
Beyond checking products, JOHA offers a full wellness ecosystem — daily toxin scoring, 1,000+ toxin-free recipes, AI nutrition coaching, sleep optimisation, guided meditation and a personalised 90-day detox journey.
Science-Backed & Fully Transparent
Every score is cross-referenced against IARC, EFSA, EWG, Proposition 65, REACH and the WHO. No sponsored results. No brand partnerships. No conflicts of interest. Just the truth.
"
The most advanced wellness clubs in the world understand that performance is not just about what happens inside the gym. It's about what happens everywhere else. The food. The home. The products. The air. JOHA closes the loop. For the first time, a premium club can genuinely say: we care about every chemical that enters our members' bodies — not just the ones they lift.
Stephen Johansson
Founder & CEO, Johansson Toxin Free Living Ltd
25+ years of clinical environmental wellness expertise
Market Timing
Why This Moment Is the Right Moment
The wellness industry has never been more ready for total toxin intelligence.
340%
Increase in 'toxin-free living' searches in 2 years
72%
Of premium gym members say 'health education' influences retention
£59bn
UK wellness industry value by 2030
#1
Concern among high-net-worth wellness clients: hidden chemicals in everyday products
The Premium Club Opportunity
Differentiate your offering from every other gym or wellness club in the market
Create a compelling, shareable member benefit that drives both acquisition and retention
Position your club at the forefront of the fastest-growing health trend of the decade
Deliver tangible, measurable health outcomes your members can see and feel
Align with the growing regulatory and consumer pressure for chemical transparency
Partnership Programmes
Choose Your Integration Level
Every partnership is built around your club's vision, your members' needs, and our shared commitment to purity.
Foundation
£499/mo
Prestige
£999/mo
All pricing is indicative. Final terms agreed on partnership consultation.
Get In Touch
Ready to Bring JOHA to Your Club?
Complete the form below and a member of the JOHA team will be in touch within 24 hours to arrange a private demo and discuss partnership terms tailored to your club.
Wellness · Purity · Living
© 2026 Johansson Toxin Free Living Ltd — Company No. 16658441